Background My wife is a regular shopper at Biba a well known ladies clothing brand in India. They have several outlets, almost every mall in Mumbai has one of their store and in addition a lot of other multi-brand outlet have a small section in their clothing area where they exclusively sell Biba clothing. She makes it a point to visit an outlet when ever she is in a mall and invariably discount or not she has picked up one of two pieces of cloth to my utter amusement. Then one bad day she hurt her ligament and the plaster, rest, move with a walker, more rest meant she was not moving out of the confine of the home unless there was a need to like to go to her office (her supervisor was kind enough to allow her to use his vehicle). That is when, though she not digital savvy meaning does not venture out on the web to buy things or pay bills (I do all the bill paying!) she discovered biba.in. Like most website, biba has an excellent and visually appealing (clothe