An Interesting Conversation with a Behavioral Scientist (Decoded!)

I was listening to the FM radio while driving some months ago and the host of the show was having an interesting conversation with a behavioral scientist who operates http://www.brief-case.co/.

Some parts of the conversation as recollected by me (probably well known!)

Food

Small radii plate makes you eat less (understand the human tendency is to fill a plate - especially buffet!)
Greater contrast between the plate and food makes you -see- food and hence eat less (dark blue plate is the best!)
Red color increase appetite (McDonalds, KFC example)

Travel

He just gave up on Mumbai local train travel
More dust bin, better lighted could lead to Swaach Bharat! (experiments in Finland - footsteps marks leading to brightly lit dust bins increased its usage by 43%)
Traffic signals a poorly designed (you see more than 1 signal and hence people do not think about stopping before the zebra line)

Education is not to do with human behavior

Retail

Prime space in retail store is 30 deg below the eye level
Suggest to fill your stomach and then head to super market (leads to buying less junk!)

Work

Round table increases (everyone facing the other) collaboration and everyone works for common goals (no personal agenda)

Social Media

More likely you will "like" something that has "many likes"
Human tends to go where there are more people (we see this all the time - the classic case is in airports departures!)
More recently during our visit to Shiveneri Fort! (There was this pond that was not attractive - no one was paying attention, when one person went to show his son the tadpoles, slowly but surely the crowd built up!)

apparently brushing teeth every day was not a habit - someone made sure it was made a habit (sale of brush and paste!)

http://www.behaviouraldesign.com/2016/09/06/know-the-basics-of-creating-habits/ has more details

http://www.behaviouraldesign.com/2016/08/31/how-reframing-choices-changes-our-decision/ (this is eye opener!)

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